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About Zina Bacha

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So far Zina Bacha has created 491 blog entries.

Pharma and HCPs Relationships: A Hybrid Sales Model ?

By |June 15th, 2021|News, Not provided|

https://youtu.be/qy0qNxn8Qw0 A New Era For Pharma-HCPs Relationships? Pharma and HCPs Relationships: A Hybrid Sales Model ?For several years, Pharma companies have been insistent the industry needed a new working model. However, the uncertainty of its success fostered apprehension, causing no firms to take the initial step to implement this new model. The industry needed to diversify and optimize [...]

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How Organisations can Strengthen Co-Worker Relationships

By |June 10th, 2021|News|

How Organisations can Strengthen Co-Worker Relationships Strengthening working relationships between colleagues is an important priority for organisations, on a human and business level. Team spirit, inclusivity, and effective collaboration are all things that organisations strive to bring out in their employees and fostering strong interpersonal bonds between colleagues helps to achieve these. When [...]

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Communicating During Times of Change

By |June 3rd, 2021|News|

Communicating During Times of Change Effective communication is vital to successful organisational change. When companies bring in new technologies, change processes, or face crises, leaders need the support of employees to succeed. They need to inspire confidence through their words, motivating the workforce and getting their buy-in with the project, mission, or crisis [...]

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How to Stimulate Employees to Go the Extra Mile

By |May 27th, 2021|News|

How to Stimulate Employees to Go the Extra Mile Stimulating employees to go the extra mile can be valuable to organisational performance. It means that, rather than employees fulfilling the minimum requirements of their role, they choose to go above the expectations set for them to further the organisation’s mission, paving the way [...]

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Why Self-Confidence is Vital for Leaders

By |May 20th, 2021|News|

Why Self-Confidence is Vital for Leaders In a study by Melbourne University involving employees from large corporations in Melbourne, researchers concluded that “self-confidence is a key determinant of workplace success.” Additionally, Peter Northouse, author of the book Leadership: Theory and Practice, considers self-confidence as one of the 5 leadership traits, along with determination, [...]

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Recruiting for the Skills of the Future

By |May 6th, 2021|News, Not provided|

Recruiting for the Skills of the Future In today’s business environment, it is a company’s people that drive its success. As workplace digitalisation advances and accelerates, recruiting candidates with the right skills to face future challenges is critical. Forecasts on the future of work have predicted huge job change in the approaching years. [...]

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How HR Can Contribute to the Organisational Brand

By |March 18th, 2021|News|

How HR Can Contribute to Organisational Brand Management Nowadays, employers are increasingly expected to deliver an excellent employee experience, treating their employees as they would customers. In doing so, companies may develop employee brand ambassadors who actively want to share their experiences and recommend the company.  On the other hand, if employees have a negative experience at a company, this could lead to reputational damage, especially in the age of the internet where information can be easily and [...]

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The Challenges & Opportunities of AI in R&D

By |March 11th, 2021|News|

Challenges and Opportunities of AI in R&D Bringing a drug to market is a hugely costly process. It is also becoming increasingly lengthier, and this is a major challenge for pharma companies. To stay competitive and meet market demands, improving the efficiency and productivity of their activities is an important priority.  AI and the ever-increasing availability of data present opportunities to do exactly that. Through technological developments and the aid of intelligent machines, it is believed that companies can [...]

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Staying Healthy and Productive in Remote Work

By |March 4th, 2021|News|

Staying Healthy and Productive as Remote Work continues Everyone has experienced the shift to remote work differently, depending on their personal situation and preferences. Although people will weigh up the pros and cons differently, there are certain challenges that come with remote work, namely reduced in-person social contact and a lack of physical distinction between home and work. Now, with remote work continuing [...]

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Emotional Intelligence: Why it is Vital for Successful Leaders

By |March 2nd, 2021|News|

Why Emotional Intelligence is Vital for Successful Leaders Emotional intelligence (EQ) was named by LinkedIn as one of the Top 5 Soft Skills in 2020, defined in this study as “the ability to perceive, evaluate, and respond to your own emotions and the emotions of others.”  In recent years EQ has become increasingly recognised as a trait integral to excellent and desirable leadership. The stress and hardships inflicted by the Covid-19 crisis are also highlighting its importance, with leaders having [...]

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