{"id":17091,"date":"2018-03-01T10:46:34","date_gmt":"2018-03-01T10:46:34","guid":{"rendered":"https:\/\/strammer.com\/?p=17091"},"modified":"2018-03-01T10:46:34","modified_gmt":"2018-03-01T10:46:34","slug":"recommendations-create-social-media-profile","status":"publish","type":"post","link":"https:\/\/strammer.com\/en\/recommendations-create-social-media-profile\/","title":{"rendered":"5 Simple Recommendations to Create a Professional Social Media Profile"},"content":{"rendered":"
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5 Tips to make your Social Media profile \u00ab\u00a0Stand Out\u00a0\u00bb<\/span><\/h1>
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Below\u00a0is an article written by\u00a0Lilit Grigoryan<\/a>\u00a0<\/strong>\"email3\"<\/a>\u00a0<\/strong>\"Lien<\/a><\/strong><\/strong>,\u00a0Consultant, Middle Management<\/strong>\u00a0at\u00a0STRAMMER<\/a><\/strong><\/p>\n

Lilit is has over 4 years of experience as an Executive Search Consultant in the Life Sciences industry. Additionally, she has a strong track record in middle management placement in sales and marketing discipline. Today, she helps companies in developing their talent acquisition strategies and therefore has\u00a0essential tips to give us regarding being successful in the work field. She is also a very good <\/span>writer<\/span>\u00a0and uses this quality to regularly share those tips with us. Here is her latest <\/span>article<\/span>\u00a0about 5 recommendations to make your social media profile stand out.\u00a0<\/span><\/span><\/em><\/p>\n

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More than\u00a060%\u00a0<\/strong>of\u00a0HR experts\u00a0<\/strong>in\u00a0Germany\u00a0<\/strong>use\u00a0LinkedIn\u00a0<\/strong>and\u00a0Xing\u00a0<\/strong>to\u00a0evaluate candidates\u00a0<\/strong>when hiring.<\/strong>\u00a0It is not only important to have a professional profile in LinkedIn and Xing, but when you have one, try to\u00a0make<\/strong>\u00a0the\u00a0most<\/strong>\u00a0out of it<\/strong>.<\/p>\n

Whether you are an active job seeker or not,\u00a0developing<\/strong>\u00a0your\u00a0professional<\/strong>\u00a0profile<\/strong>\u00a0using social media is an\u00a0important<\/strong>\u00a0tool<\/strong>\u00a0for your\u00a0personal branding<\/strong>.\u00a0Here are\u00a05 simple recommendations<\/strong>\u00a0which might help you to create a\u00a0\u2018stand-out\u2019 social media profile<\/strong>:<\/p>\n

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1. Impress with the Content<\/span><\/strong><\/span><\/p>\n

In\u00a0comparison<\/strong>\u00a0to your\u00a0CV<\/strong>\u00a0(check out my recent article about\u00a0making a successful CV<\/a>), you have\u00a0flexibility<\/strong>\u00a0here to make your\u00a0professional<\/strong>\u00a0profile<\/strong>\u00a0more\u00a0creative<\/strong>. Of course you should list your\u00a0skills<\/strong>, professional experience<\/strong>\u00a0and\u00a0education<\/strong>. Focus also on your\u00a0achievements<\/strong>\u00a0and not only on tasks and in addition feel free to add any\u00a0volunteering<\/strong>\u00a0activities and\u00a0success stories<\/strong>. Do not write just plain text, use\u00a0bullet points<\/strong>\u00a0and make it more\u00a0attractive<\/strong>.\u00a0Use the opportunity of\u00a0visualising<\/strong>\u00a0your profile by adding\u00a0videos<\/strong>,\u00a0pictures\u00a0<\/strong>or any relevant\u00a0links.<\/strong><\/p>\n

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2. Pay Attention to Keywords<\/span><\/strong><\/span><\/p>\n

Make your professional profile in a way that is\u00a0relevant<\/strong>\u00a0to the type of\u00a0position<\/strong>\u00a0you are looking for.\u00a0Use relevant\u00a0terminology\u00a0<\/strong>and\u00a0keywords\u00a0<\/strong>in order to be\u00a0found\u00a0<\/strong>by\u00a0recruiters\u00a0<\/strong>and\u00a0potential employers.<\/strong>\u00a0For example, if the role you are looking for, requires\u00a0project management skills<\/strong>, make sure to use the\u00a0keyword<\/strong>\u00a0\u2018project management<\/strong>\u2019 in your\u00a0profile<\/strong>\u00a0several times<\/strong>.\u00a0Do not<\/strong>\u00a0mix<\/strong>\u00a0up\u00a0keywords<\/strong>\u00a0with\u00a0buzzwords<\/strong>\u00a0and try to\u00a0avoid<\/strong>\u00a0buzzwords<\/strong>. For example \u201ccreative\u201d, \u201cstrategic\u201d, \u201canalytical\u201d, etc. -these are the most common used words in social media.\u00a0Be more creative<\/strong>!<\/p>\n

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3. Make a Professional Picture<\/strong><\/span><\/h3>\n

Your\u00a0picture<\/strong>\u00a0should make a\u00a0professional<\/strong>\u00a0impression<\/strong>. It is\u00a0important<\/strong>\u00a0to have a\u00a0profile picture<\/strong>, which is\u00a0recent<\/strong>,\u00a0clear<\/strong>\u00a0and makes a\u00a0positive impression<\/strong>.\u00a0Do not<\/strong>\u00a0put\u00a0selfies<\/strong>\u00a0or\u00a0unprofessional<\/strong>\u00a0home-made photos. Invest and make a proper one.<\/p>\n

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4. Join Groups<\/strong><\/span><\/h3>\n

Be\u00a0engaged<\/strong>\u00a0and\u00a0join<\/strong>\u00a0groups<\/strong>\u00a0relevant to your\u00a0profession<\/strong>\u00a0and\u00a0industry<\/strong>.\u00a0Being\u00a0active in groups\u00a0<\/strong>will not only\u00a0help<\/strong>\u00a0you in your\u00a0job search<\/strong>, but it is a\u00a0great tool\u00a0<\/strong>for a\u00a0professional exchange.<\/strong>\u00a0It is a\u00a0valuable resource<\/strong>\u00a0to be part of relevant\u00a0discussions<\/strong>\u00a0in your\u00a0field<\/strong>, get new\u00a0ideas<\/strong>,\u00a0insights<\/strong>\u00a0and\u00a0network<\/strong>\u00a0with relevant professionals.<\/p>\n

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5. Network and Be Active<\/strong><\/span><\/h3>\n

Do not be afraid to\u00a0connect<\/strong>\u00a0and\u00a0build up<\/strong>\u00a0your\u00a0network<\/strong>.\u00a0Define<\/strong>\u00a0your\u00a0audience<\/strong>\u00a0which is\u00a0relevant<\/strong>\u00a0for your\u00a0professional field<\/strong>\u00a0and\u00a0start making connections<\/strong>.\u00a0Follow<\/strong>\u00a0companies<\/strong>\u00a0you are interested in to get\u00a0regular updates<\/strong>\u00a0and\u00a0news<\/strong>.\u00a0Share<\/strong>\u00a0relevant\u00a0content<\/strong>\u00a0and\u00a0make updates<\/strong>\u00a0about your\u00a0industry<\/strong>.\u00a0This makes you more\u00a0visible on LinkedIn\u00a0<\/strong>and\u00a0Xing and\u00a0<\/strong>be more\u00a0engaged\u00a0<\/strong>with\u00a0your network.<\/strong><\/p>\n

If you want to share your thoughts about the article,\u00a0Click here<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":17178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","myguten_meta_block_field":"","footnotes":""},"categories":[98],"tags":[],"class_list":["post-17091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/posts\/17091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/comments?post=17091"}],"version-history":[{"count":0,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/posts\/17091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/media\/17178"}],"wp:attachment":[{"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/media?parent=17091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/categories?post=17091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/tags?post=17091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}