{"id":17767,"date":"2018-06-28T09:14:44","date_gmt":"2018-06-28T09:14:44","guid":{"rendered":"https:\/\/strammer.com\/?p=17767"},"modified":"2018-06-28T09:14:44","modified_gmt":"2018-06-28T09:14:44","slug":"digital-impact-within-pharma-industry","status":"publish","type":"post","link":"https:\/\/strammer.com\/en\/digital-impact-within-pharma-industry\/","title":{"rendered":"Digital Impact Within The Pharma Industry"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:20px;padding-left:;padding-right:;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-title title fusion-title-center fusion-title-size-one\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#a36160;\"><\/div><\/div><h1 class=\"title-heading-center\"><span style=\"color: #a36160;\">How Digitalisation Changes the Pharma Industry<\/span><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#a36160;\"><\/div><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:;\"><\/div><p style=\"text-align: justify;\">The\u00a0<strong>pharma industry<\/strong> gradually acknowledges the importance of <strong>digital health.<\/strong> However, some communities embrace it not enough yet. For doing so, it is essential to <strong>monitor\u00a0<strong>trends<\/strong><\/strong> carefully\u00a0that will change the industry in near future. By <strong>implementing disruptive technology<\/strong> like 3D printed drugs, artificial intelligence guided therapies and preventive medicine while working with regulatory agencies to make all this safe for patients, pharmaceutical industries can <strong>benefit<\/strong> from this <strong>digital revolution.<\/strong><\/p>\n<p style=\"text-align: justify;\">To start with, one trend that most of the people might have already heard about it <strong>personalised healthcare<\/strong>. As patients take their health in their own hands with help of digital health, they should be treated more as <strong>well-informed partners<\/strong> by hospitals and pharma industries. By putting the <strong>patient\u2019s needs as a priority<\/strong> and closely <strong>involve them in the development<\/strong> of new products, industries can ensure to create a healthcare system that is futuristic even decades after the first plans were drawn.<\/p>\n<p style=\"text-align: justify;\">Moreover, pharma companies all over the world realise that simply producing drug after drug is not sufficient value proposition: <strong>include digital health<\/strong> is now <strong>inevitable<\/strong>. They will have to go beyond the physical appearance and offer a complete package, called <strong>\u201caround the pill\u201d digital offerings<\/strong>. We are talking about <strong>digital health apps<\/strong> or services that can be <strong>prescribed by a medical doctor or bundled with a drug.<\/strong><\/p>\n<p style=\"text-align: justify;\">We could even receive a <strong>follow up message after taking a pill<\/strong>, thanks to digestible sensors that <strong>track the absorption<\/strong> of drugs after swallowing them. Such thing is already existing in Japan with a type of drug against mental illness to <strong>measure adherence<\/strong> in the treatment of patients with schizophrenia, for example. But before actually taking a drug: what if we could <strong>test<\/strong> them <strong>on virtual organisms<\/strong>? Scientists are progressively planning to leave drugs testing on humans and animals behind and <strong>create simulated organisms<\/strong> that <strong>reproduce<\/strong> perfectly the <strong>human body characteristics<\/strong>, allowing much quicker clinical trials.<\/p>\n<p style=\"text-align: justify;\">In addition to those future changes, <strong>a<\/strong><strong>rtificial intelligence<\/strong> is something that will get adapted in almost every industry, also pharma. Medical inputs driven by artificial intelligence\u00a0using the power of supercomputers are changing everyday medicine. <strong>Cognitive computers<\/strong>, such as IBM Watson, have been used in many ways to <strong>analyse big data<\/strong>, not only in genomic research but also in biotechnology.<\/p>\n<p style=\"text-align: justify;\">This will also shape the way new drugs are found and developed. It might lead to the <strong>end of human experimentation<\/strong> through detailed <strong>simulation of human physiology<\/strong>.\u00a0We can see that the future holds a lot of inspiring and fascinating trends and opportunities and digitalisation will have an increasing impact on the healthcare industry.<\/p>\n<p><span style=\"color: #333333; font-size: 12pt;\">References:<\/span><\/p>\n<ul>\n<li>Pwc Global. Pharma 2020: Marketing the Future: Available on: https:\/\/www.pwc.com\/gx\/en\/industries\/pharmaceuticals-life-sciences\/publications\/pharma-2020\/pharma-2020-marketing-the-future-which-path-will-you-take.html<\/li>\n<li>TMF. 6 Suprising Trends Shaping the Future of Pharma. Avaible on: http:\/\/medicalfuturist.com\/6-surprising-trends-shaping-the-future-of-pharma\/<\/li>\n<\/ul>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":17782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","myguten_meta_block_field":"","footnotes":""},"categories":[98],"tags":[],"class_list":["post-17767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/posts\/17767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/comments?post=17767"}],"version-history":[{"count":0,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/posts\/17767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/media\/17782"}],"wp:attachment":[{"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/media?parent=17767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/categories?post=17767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strammer.com\/en\/wp-json\/wp\/v2\/tags?post=17767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}