{"id":20282,"date":"2019-10-02T10:10:30","date_gmt":"2019-10-02T10:10:30","guid":{"rendered":"https:\/\/strammer.com\/?p=20282"},"modified":"2019-10-02T10:10:30","modified_gmt":"2019-10-02T10:10:30","slug":"recruitment-marketing-strategy","status":"publish","type":"post","link":"https:\/\/strammer.com\/es\/recruitment-marketing-strategy\/","title":{"rendered":"Recruitment Marketing: Transforming Strategy"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-none nonhundred-percent-fullwidth\" style=\"border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:20px;padding-left:;padding-right:;\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-title title fusion-title-center fusion-title-size-one\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#b2999d;\"><\/div><\/div><h1 class=\"title-heading-center\"><span style=\"color: #b2999d;\">Recruitment Marketing: How is it transforming the way we hire?<\/span><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#b2999d;\"><\/div><\/div><\/div><p style=\"text-align: justify;\">With globalisation and online resources,<strong> job search<\/strong> got easier and wider. In a competitive environment, companies must <strong>stand out<\/strong> in every possible way they can. Therefore, making it crucial for them to implement new, revised and improved recruitment strategies to attract Talents.<\/p>\n<p style=\"text-align: justify;\">Today,<strong> Recruitment Marketing<\/strong> is a typical approach companies adopt to be noticed on the job market. To understand better this concept, it is important to know what an <strong>Employer Brand<\/strong> is. It can be defined as the fundamental <strong>missions<\/strong> and <strong>cultural values<\/strong> of the business. The term \u201cEmployer brand\u201d is therefore used to describe the way a company is seen from the outside by potential future employees and includes reputation and popularity. A strong Employer Brand is usually half of the work done when attracting Talents. Usually, companies try to maintain <strong>Employer Branding<\/strong> and hardly change it, since that would imply an alteration on the company&rsquo;s culture and values. Contrarily, Recruitment Marketing can suffer constant changes since this concept is more related to the market and the industry itself.<\/p>\n<p style=\"text-align: justify;\">During the recruitment process, it is common to say that candidates experience six distinct <strong>stages<\/strong> before they are hired:\u00a0Awareness; Consideration; Interest; Application; Selection and Hire.<\/p>\n<p style=\"text-align: justify;\">It is mostly on the<strong> first stages <\/strong>that Talents encounter <strong>Employer Branding<\/strong> According to statistics from <strong>LinkedIn<\/strong>, <strong>72%<\/strong> of recruiters admit that Employer Branding <strong>influences<\/strong> the recruitment of candidates.<\/p>\n<p style=\"text-align: justify;\">Recruitment Marketing is a mechanism that <strong>helps promote<\/strong> the company&rsquo;s Employer Brand, to attract top Talents and make them apply for job offers. \u00a0It can be accomplished through various <strong>mechanisms<\/strong>, but basically, includes:<\/p>\n<p style=\"padding-left: 25px; text-align: justify;\"><span style=\"font-size: 14pt; color: #b2999d;\"> \u2666<\/span> Creating a specific page with testimonials from your current employees, accurately describing their work experience with the company<\/p>\n<p style=\"padding-left: 25px; text-align: justify;\"><span style=\"font-size: 14pt; color: #b2999d;\"> \u2666<\/span> Maintaining a dynamic presence on <strong>social media<\/strong><\/p>\n<p style=\"padding-left: 25px; text-align: justify;\"><span style=\"font-size: 14pt; color: #b2999d;\"> \u2666<\/span> Trying to maintain a relationship with potential candidates, for example, through sporadic e-mails or even chats<\/p>\n<p style=\"padding-left: 25px; text-align: justify;\"><span style=\"font-size: 14pt; color: #b2999d;\"> \u2666<\/span> Using Search Engine Optimization since many people look for job offers using search engines<\/p>\n<p style=\"padding-left: 25px; text-align: justify;\"><span style=\"font-size: 14pt; color: #b2999d;\"> \u2666<\/span> Promoting the company in events, just like job fairs or conferences<\/p>\n<p style=\"padding-left: 25px; text-align: justify;\"><span style=\"font-size: 14pt; color: #b2999d;\"> \u2666<\/span> Working on the job descriptions to show off the company, and the position itself<\/p>\n<p style=\"padding-left: 25px; text-align: justify;\"><span style=\"font-size: 14pt; color: #b2999d;\"> \u2666<\/span> Creating a Career Page with an easy application process<\/p>\n<p style=\"text-align: justify;\">Recruitment Marketing demonstrated the importance of treating your employees or future ones like you treat your <strong>costumers<\/strong>. This strategy has been undoubtedly gaining more power, and it shows no signs of slowing down.<\/p>\n<p><span style=\"font-size: 10pt;\"><u>References:<\/u><\/span><\/p>\n<ol>\n<li><span style=\"font-size: 10pt;\">What is Recruitment Marketing?,<a href=\"https:\/\/rallyrecruitmentmarketing.com\/what-is-recruitment-marketing\/\" target=\"_blank\" rel=\"noopener\"> Rally<\/a><\/span><\/li>\n<li><span style=\"font-size: 10pt;\">What is the difference between Employer Branding and Recruitment Marketing?, March 2018, <a href=\"https:\/\/medium.com\/hr-blog-resources\/what-is-the-difference-between-employer-branding-and-recruitment-marketing-ff5a6d5f968d\" target=\"_blank\" rel=\"noopener\">Medium<\/a><\/span><\/li>\n<li><span style=\"font-size: 10pt;\">If you want to hire better people, step up your \u2018recruitment marketing\u2019, July 2019, <a href=\"https:\/\/thenextweb.com\/podium\/2019\/07\/19\/if-you-want-to-hire-better-people-step-up-your-recruitment-marketing\/\" target=\"_blank\" rel=\"noopener\">TNW<\/a><\/span><\/li>\n<li><span style=\"font-size: 10pt;\">The Ultimate List of Employer Brand Statistics, <a href=\"https:\/\/business.linkedin.com\/content\/dam\/business\/talent-solutions\/global\/en_us\/c\/pdfs\/ultimate-list-of-employer-brand-stats.pdf\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/span><\/li>\n<\/ol>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":20368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","myguten_meta_block_field":"","footnotes":""},"categories":[98],"tags":[],"class_list":["post-20282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/posts\/20282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/comments?post=20282"}],"version-history":[{"count":0,"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/posts\/20282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/media\/20368"}],"wp:attachment":[{"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/media?parent=20282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/categories?post=20282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/strammer.com\/es\/wp-json\/wp\/v2\/tags?post=20282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}