How HR Can Contribute to the Organisational Brand
How HR Can Contribute to Organisational Brand Management Nowadays, employers are increasingly expected to deliver an excellent employee experience, treating their employees as they would customers. In doing so, companies may develop employee brand ambassadors who actively want to share their experiences and recommend the company. On the other hand, if employees have a negative experience at a company, this could lead to reputational damage, especially in the age of the internet where information can be easily and [...]